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Music For Your Enjoyment
Stephen Dickstein

Stephen Dickstein

This is an article that Stephen Dickstein did on me and my show for the Examiner. Thanks Steve!

Combine a passion for animals with a keen business sense and you have the beginnings of a show called “Animal Connection”. While still actively engaged in the business world, Donna Paige has decided to also pursue a life around animals and has spent the last two and a half to three years putting the pieces together for Animal Connection.

Donna brings experience from social work, hospital marketing, financial planning, real estate and business development to this new venture that she wants to be both productive and make an impact for animal awareness. The “show” will be designed to bring information on animals to the public in a “non-judgmental” way. Says Donna, “I want to empower people to help in a way that feels right to them and fits into their lives.”

Donna’s original intention was to develop the show as a thirty minute television production, but found that to be cost prohibitive. Instead, a friend suggested utilizing the internet where it could be distributed around the world. The first series will consist of six four to five minute shows on different topics about animals; that may include issues on abuse, exotic animals as pets, pollution, climate change, loss of animal habitat, volunteering or others.

Donna Paige and her Ferrets

Donna Paige and her Ferrets

The show is scheduled to go online as soon as the final two sponsors are found to finish this series. The cost for a sponsorship package is six thousand dollars (one thousand dollars per show) and each sponsor has their logo and link placed on each show. They will also be able to have one show dedicated to a topic that is important to them. For example, a dog food company might be interested in doing a show on the proper diet for dogs.

At the end of each show Donna plans to recognize the sponsor by name and tie in their business need if they have a product that meets the requirements discussed about the show’s specific topic. Among the ideas Donna suggests for prospective sponsors of her show to bring more viewers to their site is to give away a gift certificate for products. Viewers would be instructed to register on the sponsor’s website.

According to Donna, if an ad is seen on the internet there is a three thousand percent increase in sales than ads on television and in print. That is a powerful incentive for potential sponsors and she wants to acquire those that will establish a long term relationship with the show. More importantly, they need to be doing good things for animals regardless of the product they sell and not be in the business just to make money.

The show will be a “fun and entertaining journey” that brings awareness to the inextricable link of all living things that inhabit the earth together. These “connections” would appear to embody an understanding of the “Circle of Life” so vividly spoken in Disney’s “The Lion King”.

For Donna, her “. . . show will reveal these shifting links between humans and animals; we will see through the eyes of the species whose lives are interwoven, either by design or circumstance.” It’s all about the never ending connection of life.

Donna defines animal rights as “doing the right thing for animals. My thought pattern is humans are animals. Treat animals with dignity. Animals and children have no voice and rely on adult humans to protect them.”

She has found her life to be energized by the people who care so much about animals. Their actions have helped to keep her quest for this show alive. “It’s just amazing what animal people will do, keeps me going. I am learning a lot of things through this experience,” says Donna.

The Animal Connection website or blog also hosts discussions on various animal topics. A recent discussion, for instance, titled “Animals and Science, Do They Mix?” emanates from a veterinarian in India who wanted to get feedback from around the world on the very controversial topic of using animals for the benefit of science. Donna says she now has over five thousand “animal people” in her database worldwide.

To become a sponsor of the show or to find more information, check the Animal Connection website (www.animalconnectionshow.com) or contact Donna Paige at paige@animalconnectionshow.com.

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